MJR Theatres

MJR® Theatres Privacy Policy

MJR® Theatres values its relationships with members and clients, and is committed to responsible information handling practices.

We collect and process personal data in order to provide you with a user-friendly and optimal film experience. We also want to know you better and adapt our products and services to your preferences as much as possible.

As part of our commitment to providing best-in-class service to you, MJR Theatres has created this policy to describe its policies and practices regarding its collection of personal data from consumers (“you” or “your”) and its use of such personal data.

We strongly urge you to review this policy completely and carefully in order to make informed decisions regarding your personal information.

This privacy policy applies to information collected by MJR Theatres, its subsidiaries, and affiliated companies (collectively, “we”, “our”, or “us”) through your (i) use of our website and/or mobile application(s) , (ii) participation in the MJR Premier Rewards program or other MJR loyalty programs, or any sweepstakes, actions, events, competitions, promotions, or survey offered by us, and (iii) disclosure of personal information to us through any other means (e.g. via customer services) (together, “Services”). While your acceptance of this policy is voluntary, your continued use and/or participation in any of the foregoing constitute your acceptance of this Privacy Policy.    

The Services of MJR Theatres. We aim to offer film lovers a unique film and cinematographic experience by offering you films, alternative content and tailor-made events and by offering you an optimal user comfort. MJR Theatres is trying to achieve this “Ultimate Movie Experience” ambition by programming films and other content according to your preferences and providing you online or via email recommendations based on your personal preferences. These services also include informing you about the above ambitions through The MJR Premier Rewards Program, newsletters, emails, social networks and other electronic channels.

How MJR Theatres Collects Data. Use of the Services (such as purchasing a ticket online or registering for the MJR Premier Rewards Program) may require you to submit personal data, such as your name and email-address.  In addition, through your use of the Services, we may collect information on your theatre movie transactions as well as concessions purchases at our theaters.

When you register for the MJR Premier Rewards program, you may be asked to provide your name, street address, email address, phone number, birthday, and other marketing preferences.

We may also collect additional information from you, depending on how you engage with us. For example, we may collect information from you if you communicate with us through email or online comment cards, sign up for an email newsletter or participate in surveys, promotions or site registrations.

When you use the Services, we may collect precise location data (“Location Data”) as part of the functionality of the Services. We collect Location Data through the Services so we can offer you certain location-based services and conduct analytics to improve the Services. For example, when you use the Services and you have enabled geolocation tracking on your device, we will collect your Location Data to display show times at our theatres nearest to your location. In any case, we do not collect Location Data, unless you have “allowed” its collection. If you decline to allow Location Data collection in the app, we will not collect your Location Data unless you manually enter it in.

We use CCTV in our cinemas for security, crime prevention, asset protection and investigative purposes.

Finally, some data is collected automatically by “cookies” and other systems that collect information when you visit our website or use our mobile application. This includes, for example, your IP address, browser type and language, length of your visit, browsing  behaviour and pages you have visited and the URL from which you have been directed to our website and mobile applications..

How MJR Theatres Uses Data. We use information collected from you in a number of ways, including, without limitation:

to provide you with Services you have requested from us (such as the sale of movie tickets, the MJR Premier Rewards Program, newsletters, participation in a contest, etc.);
To inform you via e-mail or other channels about our products and services, including actions and promotions, that MJR offers;  
to enable us to tailor our communication and products and services to your preferences and thus provide you with film and cinematographic information (including merchandising, snacks, drinks, etc.) tailored to your wishes, using a profile that we have obtained based on your interests;
to be able to answer your comments and/or questions about your visit or your purchase of products or services;
to be able to monitor customer satisfaction;
to help guarantee the safety of our customers and employees (via CCTV);
to prevent and detect abuse and fraud and ensure compliance with the General Terms and Conditions of Use;
to meet our legal obligations, particularly in terms of accounting;
for (general) market research, statistical purposes and analysis of the operation and use of the website and mobile applications.

MJR may use your personal data to contact you directly, by post, by telephone or electronically (for example by e-mail, SMS or social networks).

Cookies. We use cookies and other technologies (such as web beacons and pixel tags) to collect and store information concerning your use of our website and mobile application, in order to recognize you, provide personalization, optimize performance of the website and the app, and collect traffic data. The app may also use various technologies to track your web browsing activity conducted through the app and may store such information on your mobile device.

In some instances, these cookies may be used by us or other web sites during your future navigation of the internet to target specific advertisements to you based on your previous use of the MJR website, the App, or other websites. The MJR website may also read cookies already stored within your browser to identify non-personal information about you and communicate this information to other advertisers. You may remove cookies used by the MJR website for advertising purposes by deleting cookies from your browser history.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. Instead, we collect, use, and share information as described in this privacy policy regardless of a “do not track” choice.

Transfers of the Data. We can share your data with third parties that provide services for MJR Theatres. These third parties act on our behalf and process your data on our instructions and consistent with the terms of this Privacy Policy. For example, we use suppliers to provide marketing, communication, logistics and IT services, to personalize and optimize our service, to process credit card transactions and collections, to organize contests, etc. These suppliers may be given access to your personal data or other information in the course of providing these services. We allow these companies to process your personal data only to the extent that such processing is necessary for the provision of their services.

In addition, we may transfer your personal data to and share them with our affiliated and subsidiary companies for the purposes of analyzing and storing your information or otherwise as needed to provide the Services to your or achieve other purposes for which we collect information, in each case consistent with the terms of this Privacy Policy.

Furthermore, there may also be interactions with web service providers and social media platforms. For example, our website may also contain performance and social plug-ins on certain locations. By connecting for example to our products and services via social networks, such as via the social plug-in of Facebook and Instagram, you may also share certain information with these third parties. Performance plug-ins (for example Google Analytics) analyze your surfing behavior to help MJR to improve its website. These types of plug-ins are managed by the social media and the web service providers themselves. We therefore advice you to read the terms of use and privacy policies of these social networks and/or providers.



We also share, in certain circumstances, personal data with social media platforms or web service providers for advertising purposes, such as showing advertisements relating to films, whether or not in collaboration with film distributors. This advertisement is shown on social media or via web service providers themselves. In this context, the display of advertising is governed by the terms of use and privacy policy of these social networks and/or web service providers, over which Kinepolis has no control. We therefore advise you to read the privacy policy of the networks and web service providers in question.

MJR may allow third parties to deliver advertisements on the MJR website or on the app. Our website and app may also contain links to websites that are owned and operated by third parties. You should be aware that when you click on these third party advertisements or links, you may deploy technologies (such as cookies or web beacons), which third party may use to identify some of your preferences or to recognize you if you have previously been to their website or otherwise had contact with them. MJR has no responsibility for these third party advertisements and websites, including, without limitation, their content and privacy policies. We encourage you to read the privacy policies of the advertisers and websites to learn how they may collect and use information about you.

Security. We take reasonable measures and implement appropriate safeguards to protect your personal information from unauthorized access, disclosure, use and modification. However, by agreeing to this policy, you acknowledge that transmission of information over the Internet is, inherently, not secure.  Security breaches cannot be prevented entirely, and by continuing to use the Services, you accept the risk that a security breach may occur.

Website use by children under 13 years of age.  We do not specifically target the Services to children under 13 years old.  If you are under the age of 13, you should only use our website and applications under the supervision of a parent or guardian. Please note that our online Services may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites or applications. Because the Internet offers open access to a wide range of information, it is important that parents supervise content, e-mail and chat sessions.

Policy Changes. We reserve the right to change this policy at any time without notice. You are responsible for keeping apprised of the current policy; thus, we encourage you to check the policy periodically. 

The policy posted at www.mjrtheatres.com/privacy-policy is the current policy. Your continued use and/or participation in the Services, MJR Premier Rewards Program, promotion, etc., constitute your acceptance of any revised policy. Notwithstanding the foregoing, we will endeavor to provide notice of any material changes to this policy by posting notice on our website.

Disclosures.  We may be required to share personal information with law enforcement or government agencies as a result of a court order, subpoena, government investigation or as otherwise required by law.  MJR Theatres also reserves the right to report to law enforcement agencies any activities that MJR, in good faith, believes to be unlawful.  

Additionally, we may disclose your information as part of a planned or potential corporate sale, merger, reorganization, consolidation, bankruptcy or similar event.  Your information will be treated as an asset and be transferred to the purchaser as part of a sale or other transaction. You acknowledge that such transfers may occur and are permitted by this Privacy Policy and that the new entity may continue to process your information as set forth in this Privacy Policy.

Opting Out.   At any time, if you would like to cease receiving marketing communications from us, you may “opt out.” In this case, you can follow the directions in our e-mails or other communication with you, or email us directly at customerservice@mjrtheatres.com. . We will implement your request within a reasonable time. Please note that your request to opt out of receiving marketing communication will only apply to future communications and transactions with MJR. Even if you choose to opt out of receiving marketing communication from us, we will still send you transactional or administrative communications.

Policy Last Updated: May, 2023

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